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The Full Story

BYOB DIGITAL

An idea to give student businesses a platform during covid, which turned into a social media business. Being a covid graduate, as is the term, it was a tricky period to tackle. This business taught us (co-founder Simran Chutke and I) unmatched lessons in entrepreneurship, client servicing, sales and play a part in the rise of social media marketing. 

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Covid was tough on everyone. However, one of the positives was a lot of students leveraging their hobbies and interests to start their own businesses. We gave these businesses a platform, and started consulting with them on their branding and social media. 

In the 18 months that we ran BYOB D, we gave 50+ student business a platform, wrote over 100 blog posts and worked with over 10 companies for their social media. The results were extremely encouraging, and pointed us in positive directions for our future. 

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