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Real brands, made-up briefs, real work 

Nilkamal Sleep - Radio Spots
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Surf Excel

Surf Excel has always told us Dirt is good. As the rush for choosing a college following the 12th grade board results starts in India, a reminder from Surf Excel that a 'dirty' career option doesn't mean it's bad.

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AD - Madhumita Laddha + Ishita Shah

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Decathlon

Manifesto to position Decathlon as the running related shopping destination for everyone - amateur or pro. 

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AD - Dav Mason.

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ToI - Young Lions 2026

In a country where everyone is chasing 'instant', how do we make people slow down?

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AD - Rujvi Sankpal

Portfolio made with Dav Mason (Art Director/Creative Partner)

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